he company has been conducting workshops with several professional bodies including CA and merchant associations, schools and colleges, self-help groups, worker unions and major government institutions to sensitise the rural populace about the convenience of using digital payments. This is to serve the dual purpose of introducing customers to the benefits of cashless transactions while reaching the widest set of merchants across India. Commenting on the development, Vice President of Paytm, Amit Sinha said, “Our Digital Villages initiative is aimed towards introducing every Indian to the benefits of going cashless. We are actively partnering with the local merchant community and administration to bring the benefits of digital payments to one and all. We intend to reach to e every village in this country. While onboarding merchants are the first step, we will conduct regular workshops to encourage and train people on digital payments.” Paytm has adopted a holistic approach to engaging consumers and merchants across India. The company has launched a massive cashless drive across India to inform merchants and customers in every district about the benefits of using its payments platform. It has also launched the ‘Each One, Teach One’ initiative that is aimed at encouraging everybody to teach their friends, family, neighbourhood shops and service providers how to use Paytm.