The charm of hand-painted signages in Goa

Abigail Crasto


With a rich variety of typefaces and hues, sign writers or painters design these innovative signages that showcase a personality of their own.

Goa| Hand-written signages |Typeface | Multicolored hues| | Photo: Abigail Crasto


A sign artist with his sturdy hand and flair for writing, leaves traces of this unique craftsmanship on streets and lanes.

Goa| Hand-written signages |Craftmanship |Streets and letters| | Photo: Abigail Crasto


Hand-written signage creates a distinct identity and desirability for the brand against its competitors.

Goa| Hand-written signages |3-D fonts | Stores |Brand identity| | Photo: Abigail Crasto


Apart from stores and cafes, hand-written signages are also visible on public buildings, road signs or as destination signs in public transport.

Goa| Hand-written commercial hoardings |Public signs| | Photo: Abigail Crasto


Outdoor advertising initially began with eye-catching wall paintings that described the product and services being offered.

Goa| Hand-written signages | Outdoor advertising | Eye-catching| | Photo: Abigail Crasto


Hand signage is a dying art with the advent of digital printing. The beauty of the physical process that goes into creating each letter form is now lost.

Goa| Digital signages |Dying art| Printing| | Photo: Abigail Crasto


In present times hand-written signages co-exist with printed and digital signboards, still amusing onlookers with it's subtleties and strokes.

Goa| Hand-painted walls |Printed board |co-existing| | Photo: Abigail Crasto

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