Until we appreciate Goa for what it is...

BEYOND BEACHES

Goa's soul beats in its villages, where laid-back charm awaits beyond the tourist façade. 

TRUE STEWARDS OF GOA

A trip to a farming village will reveal that deep connection between the people and the land. These villages whisper tales of the land, its people, and the soul woven into their way of life.

ABUNDANCE REDEFINED

Goa's villages are blessed with an abundance of nature and through this abundance has evolved the spirit of community and sharing.

BEING SELF-SUFFICENT

Goa nurtured life through homegrown vegetables and resourceful in the days of yore. Now, those golden threads are fading.

SAFEGUARD YOUR OWN

Once, Goans meticulously ensured their rivers and canals, a vital source of water for irrigation and daily life, remained clean and clear. Now, sadly, clogged streams are all that remain.

PRESERVE & TREASURE

Waterfalls like this one are being defiled by unruly visitors. It's time to encourage responsible tourism and respect for nature.

BEFORE IT'S GONE...

Goa's natural beauty is under threat, and it's not the time to lose touch with your land. Or else, the rapid development will engulf the State's hinterlands too.

APPRECIATE WHAT GOA IS...

Goa's charm is fading fast. We need a more sustainable approach to tourism and development, one that prioritises preserving and restoring the State.

NEXT: Sour never tasted so good like kokum in Goan cuisine