The Shop: Making a sustainable fashion statement in Goa

ZERO-WASTE APPROACH

The Shop, in Panjim, is a chic design house with a zero-waste approach, and uses fabric scraps and waste paper for packaging and shopping bags, and even jewellery and home décor.

GOLDEN YEARS

The journey of crafting exquisite handmade textiles at The Shop began 5 decades ago, and the focus is on traditional and eco-friendly methods.

UNIQUE DESIGNS

The processes of dyeing, printing, embroidering and quilting contemporary textiles utilise sustainable production techniques. This textile inventory focuses on traditional Indian designs with global inspiration.

ARTISAN MAGIC

The Shop was founded by Kamal Singh and Preminder Singh in 1969. All the products are manufactured and sourced directly from textile, kalamkari, ajrakh, woodwork and applique hand embroidery artisans.

THE VISION

The aim is to prioritise the preservation of traditional skills, fostering skill development and nurturing sustainability.

HANDCRAFTED ELEGANCE

Traditional craftsmanship and techniques like silk screen printing, hand tie and dye, and intricate hand embroidery are at the core of The Shop's offerings, evident in every handcrafted item.

FINISHING TOUCHES

Beyond apparel, their collection encompasses an array of home decor items, from tablecloths to quilts and wooden and brass home accents.

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