Brand identity logo for new Goa int'l airport revealed

GMR Goa International Airport Limited on Tuesday unveiled its new bold and enthralling brand logo that supports the motto of the new Goa airport.

As a prominent representation of the company, people, and brand, the new logo is playful, optimistic and smart. Inspired by the sun, sand, palm trees, sea, sky, earth and fun which define Goa, the logo for the new airport has incorporated each of these attributes.

The new airport is representative of what Goa is all about -- the hills, the water, the greenery and the Goan Spirit. All the colors that define the state on the southwestern coast of India and the emotions that surround it find expression in the logo. All the attributes that symbolise the spirit of Goa are present in this corporate insignia.

If one draws it on a grid, he will see the clear emergence of a wave pattern – a key signature of Goa. Then, it also represents a person sitting on a beach chair, which is the essence of spending a tranquil holiday in this tropical seaside paradise.

CEO-GGIAL, R V Sheshan, , said, “We are very happy to announce the launch of our New Goa Airport Brand Identity Logo as a part of creating a distinct marque amongst our valued customers. We have crafted a logo that has a perfect amalgamation of the key elements of Goa. It conveys our commitment to serving our customers with the best world-class airport experiences while remaining true to our longstanding reputation.”

The new airport is being developed in stages initially to service about 4.4 million passengers per annum and will be scaled up as per traffic growth demands. This airport will be a full-service airport catering to domestic and international passenger, besides freight services.