A landmark in Mapusa, a legacy in Goa, visit PVV

The feel of a mini-museum, some old-world charm and friendly staff, Pedro Vicente Vaz in Mapusa offers an experience like none other
LEGENDARY LANDMARK: The famous PVV store in Mapusa bears an old-world charm.
LEGENDARY LANDMARK: The famous PVV store in Mapusa bears an old-world charm.Photo: Roxanne D'silva

Nestled within the bustling Mapusa market, in North Goa, lies a shop steeped in history and local charm – Pedro Vicente Vaz.

More than just a store, it’s a local landmark known for its curated selection of Goan spirits and a unique atmosphere that blends old-world charm with modern finds.

LEGENDARY LANDMARK: The famous PVV store in Mapusa bears an old-world charm.
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Pedro Vicente Vaz, affectionately known as PVV among locals, is a treasure trove for anyone looking to experience the essence of Goa. Here, you can discover a variety of souvenirs in various materials as well as other items.

Enter the shop, and you're greeted by the warm smile of a tall and slim man, Conrad Vaz, who's ever ready to help visitors with their selections.

Pedro Vicente Vaz, affectionately known as PVV among locals, is a treasure trove for anyone looking to experience the essence of Goa.
KEEPING IT IN THE FAMILY: Conrad Vaz is  the third generation of the Pedro Vicente Vaz family and can be seen at the PVV store in Mapusa.
KEEPING IT IN THE FAMILY: Conrad Vaz is the third generation of the Pedro Vicente Vaz family and can be seen at the PVV store in Mapusa.Photo: Abigail Crasto

Established in 1922, by Conrad grandfather, Pedro Vicente Vaz, the store initially became known for its extensive range of imported spirits.

With the inauguration of the Mapusa market in 1960, the store moved to its current location, where it remains operational till this day.

Conrad, representing the third generation of the Vaz family, recalls that PVV was the sole vendor offering imported spirits in Mapusa. He reminisces that, in the past, ships would dock at the Mapusa port to deliver their goods.

LEGENDARY LANDMARK: The famous PVV store in Mapusa bears an old-world charm.
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WHAT YOU CAN FIND AT THE STORE

PVV stocks quite a selection of alcohols, souvenirs and other items, such as:

1. GOAN WINES AND LIQUORS: PVV unquestionably shines with its unparalleled array of Goan wines, notably their highly-acclaimed port wine. Additionally, the store offers a diverse assortment of other alcoholic beverages, including the renowned Goan cashew feni.

Conrad explains that they have their own distillery in Pilerne, and a range of house brands are sold at the store, most of which are feni since PVV is a Goan brand.

SHOPPERS' DELIGHT: From Goan souvenirs to pickles to imported spirits, PVV has everything that a tourist might need to take back home.
SHOPPERS' DELIGHT: From Goan souvenirs to pickles to imported spirits, PVV has everything that a tourist might need to take back home.Photo: Abigail Crasto

2. GLOBAL WINES AND SPIRITS: While PVV excels in Goan drinks, they also cater to customers seeking a broader variety. The store's shelves feature a diverse selection of international wines and spirits to suit different palates.

3. LOCAL DELICACIES: Enhance your beverage experience at PVV with delightful accompaniments such as cashews, dried fruit and pickles. The store attracts a diverse clientele, including locals and tourists, who visit to buy popular Goan sweets, like bebinca, and traditional masalas to take back to their homelands.

LEGENDARY LANDMARK: The famous PVV store in Mapusa bears an old-world charm.
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4. CURIOS: Adding to the unique charm of the store is their collection of antiques and curios. These unexpected treasures add to the ambience and might just catch your eye to take home a unique souvenir.

5. LOCAL HANDCRAFTED PRODUCTS: PVV offers a wide range of locally-produced items for sale, including candles, artworks and more, all crafted by local artisans. The store provides a platform for these talented individuals to showcase and sell their products.

LEGENDARY LANDMARK: The famous PVV store in Mapusa bears an old-world charm.
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Beyond the specialised products, a visit to Pedro Vicente Vaz is an experience in itself. The shop is like a mini-museum, with its old-world charm and friendly staff creating a warm and welcoming atmosphere.

So, the next time you're in Mapusa, or you're looking for a souvenir from Goa to take home, head to PVV.

DETAILS

LOCATION: Shop No. 2, Opp Shakuntala fountain, Municipal Market, Mapusa

WHEN TO GO: Open on all week days (Closed on Sundays)

TIMING: 9 am to 9 pm

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