Holidays are all about indulging. But hold on, should you let go of your healthy eating habits, too? Not happening!
A destination like Goa offers not just vegan options and wholesome meals so you don’t have to comprise on healthy eats, but also soft drinks that are bringing back the real fruit with local brands.
Offering a refreshing, all-natural taste made from real fruit, Eldersons Real Fruit Soft Drinks is a tastier alternative to traditional soft drinks, perfect to quench your thirst while sightseeing Goa’s hidden gems or relaxing by her sandy shores.
HOW IT ALL BEGAN
Tired of the overly sugary soft drinks lacking real substance, Kunal Solanki and Utkarsh Pai were fuelled by the idea of reintroducing real fruit into soft drinks in the market.
“We started Eldersons Real Fruit Soft Drinks six years ago, but this was preceded by one and half years of rigorous taste tests to get our product right,” says Kunal, who seeks to create a line of products that are flavoured by actual, real ingredients.
Tired of the overly sugary soft drinks lacking real substance, Kunal Solanki and Utkarsh Pai were fuelled by the idea of reintroducing real fruit into soft drinks in the market.
Their brand name, Eldersons, simply comes from the fact that the duo are the eldest sons of their respective families.
“We keep it simple,” he adds. While their bottling production processes are carried out in Sawantwadi, the operations and lab is based in Porvorim, where all the magic takes place.
CHEERS WITH GINGER ALE
Eldersons' flagship product is called ‘Ginger Ale’, a beverage that is infused with the bold, spicy kick of ginger.
“It’s definitely the freshness that makes this product feel less like an FMCG product and more like something made especially for you on the spot,” shares the founder, adding that it’s among the few products made in Goa that has a taste comparable to global brands.
Ginger Ale pairs best with smoky whiskeys, brandy and vodka. “We have curated a bunch of tasty cocktails, the recipes of which are available on our instagram page @eldersons.brews,” he adds and suggests trying it while relishing Goa’s iconic fish thali.
Recently, Eldersons reached a milestone of 100 stores across North and South Goa, including many reputable supermarkets like Delfino's, DG Mart, Oxford Arcade, etc. and known bars and restaurants such as Workshop Restaurant, Goldspot Canteen, Pablos, and more.
Their range is also available online via their store link on Instagram.
GIVING BACK TO THE COMMUNITY
Embracing sustainability, Eldersons is available in glass bottles with a handy size of 200 ml at an MRP of Rs 78.
“We try to recycle as many bottles as possible and try to collect them back from the bars and restaurants, and offer a small sum to the staff who collect the bottles for us,” says Kunal.
If anyone wishes to return their bottles, they can do so at their Porvorim office, and receive a cool sticker in return.
Recently, Eldersons reached a milestone of 100 stores across North and South Goa.
Just like the State, known for the honesty and helpful nature of its locals, the team behind the brand aims to bring the same level of trust to the business nationwide.
“We want to take responsibility for being honest and transparent about the ingredients that are being consumed by our customers and want more brands to follow suit,” he shares.
EXCITING THINGS COMING UP
The brand has grown significantly, not just through the incredible taste and fun, quirky branding that appeals to the senses, but also through collaborations at social gatherings and events.
“We love music-based events more than anything else, especially Hip Hop, Reggae and House. We are in the process of concocting exclusive bespoke flavours and limited edition soft drinks for a couple of establishments,” say the founders.
What’s more exciting is that the brand plans to tie in with Goan traditions. “Stay tuned to our Instagram to know more; there's a lot in the pipeline. We are gearing up for the urrack season and we are super excited about it,” he says, without giving too much away.
So, the next time you're in Goa, be sure to grab a bottle of Eldersons, a brand that is committed to offering a better experience to its consumers as well as a taste of Goa.
DETAILS
WHAT: Eldersons Ginger Ale Beverage
PRICING: 200 ml bottle at an MRP of Rs 78
AVAILABLE AT: Supermarkets like Delfino's, DG Mart, Oxford Arcade and bars and restaurants like Workshop Restaurant, Goldspot Canteen and Pablos
REACH OUT: Instagram @eldersons.brews