When the sun dips below the horizon, painting the Goan skies in shades of amber and pink, the tropical breeze whispers a secret: comfort is key in this laid-back paradise.
Whether you’re a traveller unwinding after a day on Goa’s golden beaches or a local savouring the tranquillity of your home, the right sleepwear transforms those sultry nights into serene dreams.
No Nasties blends 100 per cent cotton sleepwear with the breezy, humid charm of Goa’s tropical climate. Designed for comfort, style and durability, their collection ensures you stay cool and cosy, whether you’re asleep or awake.
Founded by Apurva Kothari, who moved to Goa a decade ago, No Nasties has grown into a brand led by a talented team of 20 women, whose designs capture the essence of Goa's vibe and weather.
No Nasties has grown into a brand led by a talented team of 20 women, whose designs capture the essence of Goa's vibe and weather.
“At No Nasties, our all-women design team proves that style doesn’t have to come at the expense of the planet,” Apurva says and adds, “Our mission? To create fashion that not only looks good but feels good—both for the people who wear it and for the Earth.”
MADE IN INDIA, MADE WITH LOVE
The brand proudly champions a 100 per cent made in India ethos, with a clear commitment to sustainability. “We source our organic cotton from all over the country, choosing the best varieties based on the fabric needs of each design,” says Apurva.
“Our manufacturing takes place in organic and fair trade certified factories in Kolkata, Noida and Bangalore, where we ensure fair wages, safe working conditions, and a commitment to environmental responsibility,” she adds.
This dedication to ethical production is rooted in No Nasties' core values that go beyond profit, aiming to create a positive impact on the people and the planet.
HOMEGROWN BRAND WITH GOAN ROOTS
No Nasties is more than a fashion brand; it’s rooted in the village of Assagao, Goa, where Apurva moved ten years ago, seeking a slower pace of life, and turned her dream into a thriving business.
“Our decision to base No Nasties in Goa wasn’t just about the scenic beauty, it was about creating a brand that is aligned with values of sustainability, wellness and community,” she explains. The team has since grown to 20 with many relocating from cities to join the mission.
“No Nasties attracts the best and the brightest—designers, marketers and creatives—from all over India,” Apurva says, adding that Goa offers the perfect backdrop for this creative movement—a space to innovate, to breathe, and to reconnect with the natural world.
FASHION WITH A PURPOSE
What sets No Nasties apart is its unwavering commitment to sustainability, proving that clothing can help, not harm, the environment.
No Nasties isn’t just a fashion brand. It’s a cause, a movement. We believe that fashion doesn’t have to harm the planet—it can heal it.Apurva Kothari, Owner
Says Apurva, “No Nasties isn’t just a fashion brand. It’s a cause, a movement. We believe that fashion doesn’t have to harm the planet—it can heal it.” Every No Nasties piece is made from 100 per cent organic cotton, reducing pesticide use and restoring soil health. The brand goes further with a carbon-negative model, removing more CO2 than it emits.
“We’re committed to making your shopping experience a net-positive impact on the planet. When you buy from No Nasties, you’re contributing to a healthier world,” Apurva explains.
No Nasties transparency policy has them sharing its data openly, giving customers insights into every step of the process, helping them make informed, values-aligned choices.
A MOVEMENT TOWARDS HEALING
No Nasties is more than just beautiful clothes—it’s a legacy of sustainability. Apurva says, “We want to show that fashion can be a powerful tool for change. By choosing organic fabrics and fair trade practices, we’re reducing the industry’s negative impact while supporting communities across India.”
By choosing No Nasties, you’re not just buying clothes—you’re making a statement for a future where fashion heals the planet, does not harm it. You're supporting a more sustainable and equitable world. It’s more than a brand, it’s a movement. As Apurva says, “Fashion doesn’t have to cost the earth. It should give back.”
By choosing No Nasties, you’re not just buying clothes—you’re making a statement for a future where fashion heals the planet, does not harm it. You're supporting a more sustainable and equitable world. It’s more than a brand, it’s a movement.
In a world where every choice matters, No Nasties proves that fashion can be stylish, empowering and, most importantly, healing.
DETAILS
WHERE: House No 46, Saunto Waddo, Anjuna Mapusa Rd, opposite Gunpowder Restaurant, Assagao
CONTACT: +91 90225 44986