COVID-19 threw a curveball and derailed many lives and careers. Who would have thought that a new business opportunity could be born in the chaos of the pandemic?
Life, however, had different plans for Nixon John D'Souza and his partner, Lenora Anne Macedo, in the midst of the lockdown phase.
Their journey dates back to 2019, when COVID-19 stuck and the world came to a standstill. Nixon and Lenora, originally from Tivim, had been working in Bangalore at the airport at the time.
While Lenora could work from home, Nixon was not given that option. The city’s lockdown environment felt increasingly claustrophobic and stressful. Nixon decided the risk of continuing his job wasn’t worth it, and they both longed to return to their roots in Goa.
That decision to move back home during the pandemic set the stage for Sir Lancelots treats to come to life.
The treats at Sir Lancelots are safe, natural, preservative-free and made from human-grade ingredients.
COVID-19 CREATED OPPORTUNITY
The two are parents to a feisty black cat, called Sir Lancelot, who rules them with a furry (iron) paw.
“Back when we lived in Bangalore during the COVID-19 lockdown, getting our hands on quality treats for him was almost impossible. Determined to pamper our baby cat, we started making homemade treats — not just for him, but for our friends’ pets, too,” says Lenora, who loves to cuddle with Sir Lancelot.
“It was difficult to find high-quality, preservative-free options. This gap, along with Sir Lancelot’s inspiring presence, motivated us to create treats that are as healthy and wholesome as they are delicious,” she adds.
WHAT MAKES THEIR TREATS SPECIAL
Every pet parent wants their little furry babies to get the best and the safest food to eat. Nixon makes sure that their treats are safe, natural, preservative-free and made from human-grade ingredients.
“Unlike many brands that use meat by-products and fillers, we focus on single or limited-ingredient treats. This ensures maximum nutrition and makes them perfect for pets with allergies,” informs Nixon.
Unlike many brands that use meat by-products and fillers, we focus on single or limited-ingredient treats. This ensures maximum nutrition and makes them perfect for pets with allergies.Nixon John D'Souza, Owner of Sir Lancelots
“Did you know that, for pet food to claim a specific flavour, it only needs 2% of that ingredient? The rest is often fillers. In contrast, our treats are pure goodness — 100% real meat or high-quality components, nothing else,” he reveals.
Among these awesome treats, you can buy a customised pet cake, too. These pet cakes are crafted with pet-safe, meat-based ingredients — no salt, sugar, chocolate or harmful additives.
“We’ve become a favourite among pet parents in Goa and even tourists travelling with their furry companions. Each cake is customisable to suit dietary needs, and we love the challenge of creating something special for every pet,” Nixon quips.
He adds that the ingredients are obtained from trusted vendors with FSSAI licenses and ISO certifications.
Every batch of pet food is made using separate, dedicated utensils for each type of meat, eliminating cross-contamination. This helps, especially with pets that have allergies.
MUST BUY FOR PETS
As a pet parent, you must try Sir Lancelots' classic Chicken Jerky, which is a hit among both dogs and cats, and specially made for pets with allergies. Fish Bites are another favourite, particularly with cats.
Each flavour has its own fan base. Some pets go wild for Apple Turmeric Chicken Jerky or Organ Meat treats. It’s all about discovering which one makes your furry friend’s tail wag the most!
They make cakes and cookies in different flavours — chicken, fish, chicken and apple, organ meat, meal toppers, cupcakes, cakes, brownies and much more.
Sir Lancelots' treats have a 12-month shelf life and can be stored in airtight containers or in the refrigerator. They also offer pan-India home delivery of their products.
For more details on Sir Lancelots range of pet food, check out:
INSTAGRAM: instagram.com/sirlancelots.goa
WEBSITE: www.sirlancelots.com
CONTACT: +91 90286 13051