Goa’s Zero Posro, doing its bit to save the planet

Customers are requested to bring their own containers when purchasing items
Jonah Fernandes and his Zero Posro  rickshaw.
Jonah Fernandes and his Zero Posro rickshaw.Pic courtesy: Zero Posro

Eco Posro (posro means “small shop” in English) was started by Jonah Fernandes back in the year 2018, which later pivoted into Zero Posro. This store is a one-stop shop for all your general needs like toiletries, rice, pulses, grains and stationery.

This venture revolves entirely around being against plastic packaging and customers are encouraged to use reusable cloth bags or glass containers.

Zero Posro’s idea is to create a social enterprise which will help in the reduction of plastic waste, most specifically in the food sector. Jonah says that from personal experience, he noticed that the waste found in river bodies and fields was all food packaging material. Hence, the idea of sustainable waste management was introduced.

All products come in reusable containers.
All products come in reusable containers.Pic courtesy: Zero Posro
Jonah Fernandes and his Zero Posro  rickshaw.
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What sets Zero Posro apart?

All the products sold in the store are sourced organically and are plastic-free at the manufacturing stage.

Jonah Fernandes tell us the response from people is mainly positive with most wanting to help out. Customers who support the idea of no plastic packaging have backed Zero Posro wholeheartedly.

Zero Posro is located in the village of Salvador do Mundo, in the proximity of the Salvador do Mundo Church.

Jonah hopes to introduce a healthier version of the traditional 'poie'.
Jonah hopes to introduce a healthier version of the traditional 'poie'.Pic courtesy: Zero Posro
Jonah Fernandes and his Zero Posro  rickshaw.
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Besides being a one-stop-shop, Zero Posro also has an electric rickshaw service where they have a delivery service option. They deliver groceries or toiletries right to the doorsteps of customers.

Since the products do not come with plastic packaging, they request their customers to either use a cloth bag or glass container to collect the product from their electric rickshaw. In case one has forgotten to carry a container, they lend their customer a drawstring bag which can be returned on their next round.

Zero Posro’s electric rickshaw makes its rounds in Panjim, Aldona and Siolim. They do intend to extend their electric rickshaw service to South Goa shortly.

Avail of groceries and toiletries unafraid of harming the planet.
Avail of groceries and toiletries unafraid of harming the planet.Pic courtesy: Zero Posro

When asked about the pricing of the items sold by Zero Posro as opposed to the local market, Jonah says it is almost the same. However, the products under Zero Posro are organic and naturally sourced products with no added chemicals.

Jonah further mentions that his customers are mostly locals, people who have shifted from other states and are residing in Goa and foreign tourists.

Jonah mentions that Zero Posro is planning to recreate the local poie with the use of Khapli wheat (Emmer wheat) to counter the deterioration of the poie that went from a whole wheat bread to being mixed with refined flour, or maida.

Zero Posro also has its products displayed at Taj Vivanta, Panjim, and Saukhyam near Mall De Goa, Porvorim.

For further details or to connect to Zero Posro, visit the Instagram account @zeroposro or contact 9637055689.

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