At the recent India Beach Fashion Week (IBFW), fashion entrepreneur, Sasha Revankar, showcased her direct-to-consumer online saree collection (www.oneminutesaree.com). It was the only Indian-American brand to be selected for IBFW .
Five models showed off how to drape a One Minute Saree® (OMS) live on the catwalk of India Beach Fashion Week, which was held on Goa’s Divar island last week.
ABOUT THE ONE-MINUTE SAREE
Speaking about her collection, Revankar said, "We are so proud to have showcased our one-minute-drape concept to an engaged and energetic audience live on the runway, and this is the first time models have draped sarees while on the runway.”
The collection of 14 sarees included the traditional nivi saree, Gujarati saree, Kanjivaram saree, sequin saree, cotton saree and silk saree to name a few.
ACQUIRE CELEB-LIKE GRACE
Deeply rooted in tradition and crafted for the modern woman, the One Minute Saree® is the fashion revolution that the next generation of Indophiles has been awaiting.
The desire to embody celeb-like grace in stunning sarees at weddings, without the fear of tripping over a long pallu, or sporting uneven pleats is an all-too-real fear for any millennial.
THE FUTURE OF INDIAN FASHION
Revankar also gave her insight into the future of Indian fashion on the global runway in a speaker series at the two-day IBFW and highlighted her reasons for creating the brand.
She said, “The modern woman doesn’t have the time or the energy to drape a saree properly, and we wanted to maintain the integrity and beauty of India’s most important garment, both in the West and the East. We hope to inspire many women, Indian and others, to don this beautiful garment the next time they attend a function that celebrates the simplicity and elegance of a woman who wants to show off her silhouette.”