No use for your old jeans? Recycle them in Goa

Donate your old denims to the Zero-Waste Project where Ninoshka Delaney will upcycle them into sustainable chic products
Ninoshka Alvares Delaney moves ahead with the idea of sustainable fashion.
Ninoshka Alvares Delaney moves ahead with the idea of sustainable fashion.

The fashion industry is booming and the options are varied, especially when it comes to buying a pair of jeans. From baggies to slim fit to low waist pants – you are spoilt for choice.

But did you know that according to figures from the United Nations Environment Programme (UNEP), it takes 3,781 litres of water to make a pair of jeans? This includes the entire process right from growing the cotton to the final product.

Ninoshka Alvares Delaney moves ahead with the idea of sustainable fashion.
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The fashion industry is responsible for 10 per cent of the annual global carbon emissions and Ninoshka Alvares Delaney, a fashion designer from the quaint village of Saligao, is all out to revolutionise fashion by transforming scrap fabrics and old denims into sustainable chic. And you can also contribute by donating your old denims.

Ninoshka urges people to donate their washed old denims from jackets to jeans of any colour or size to give them a new lease on life.
Ninoshka urges people to donate their washed old denims from jackets to jeans of any colour or size to give them a new lease on life.

“In a world where sustainability is the driving force behind innovation we are taking up the challenge to turn waste into wearable art.  We have found an ingenious way to repurpose scrap fabrics that would otherwise end up in landfills,” says Ninoshka, who urges people to donate their washed old denims from jackets to jeans of any colour or size to give them a new lease on life.

Ninoshka Alvares Delaney moves ahead with the idea of sustainable fashion.
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“The decision to breathe new life into old denim aligns perfectly with our brand’s ethos of reducing waste. Denim is known for its durability and weight. It is an ideal canvas to create a vibrant mix of scrap fabrics, fashioning a fusion of textures, colours and patterns that are not only unique but also sustainable.”

How will it work? Ninoshka replies, “We will segregate and dissect them to create brand new garments. We are simultaneously weaving and creating textures with scrap pieces of fabric which will be used in the denim garments. Our plan is to create one-of-a-kind wearable art. We intend making a capsule collection which we hope to showcase on a large platform.”

Ninoshka’s ongoing Zero-Waste Project focuses on upcycled products like laptop sleeves, earrings, tote bags, necklaces, toys and more.

Contact Ninoshka to make your denim donation: +91-7083328008 / +91-98346 97998

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