Your online food ordering habit may well change in the coming days, with the central government-backed Open Network for Digital Commerce (ONDC) finding takers amongst Goan restaurant owners as well as NRAI Goa Chapter.
ONDC, a communication protocol that allows Buyer Network Participants and Seller Network Participants to interact with each other, comes with a big plus-side for restaurateurs, cutting down their costs incurred on the hefty commissions charged by popular food aggregating apps.
--Amey Naik, Joint Secretary, National Restaurants Association of India (Goa Chapter)
The network is still in a test phase across India and is expected to be operational soon.
However, restaurateurs continue to root for greater awareness and education among small businesses to fully leverage the benefits of this revolutionary network, which has potential to become a dominant force in the food delivery market, challenging the reign of the established food aggregators.
ONDC reduces reliance on food delivery aggregators, giving restaurants better visibility and the ability to reach a larger customer base. Furthermore, ONDC provides restaurants with a comprehensive database, enabling them to understand their customers better and engage with them directly.
Ujjwal Tripathi, founder of Sweet Nation and Nanbai
This direct interaction empowers restaurants to manage their pricing strategies and tailor their offerings to meet customer demands more effectively, according to Pranav Dhuri, Secretary, NRAI Goa Chapter.
The advent of the ONDC era has already generated optimism among industry insiders, but there is a tinge of hesitation too, with many in the food industry still unaware about the ONDC as a concept as well as its immediate and far-reaching implications.
The arrival of ONDC in Goa (and the rest of India) could prove to be a turning point for the restaurant industry, offering a refreshing alternative to the dominance of established food aggregators.
Joseph, founder of Bombil
With its lower commissions, enhanced visibility and direct customer engagement, ONDC presents an opportunity for restaurants to regain control and boost profitability.
With the potential to rationalise prices, enhance customer experiences and provide valuable data insights, ONDC is designed to empower restaurants to regain control over their businesses.