Goa Tourism made quite an impression at ITB Berlin 2025, the world’s premier travel trade show, with a focus on regenerative tourism and showcasing Goa beyond its iconic beaches.
The State's participation was further elevated by prestigious recognitions at the PATWA International Travel Awards 2025, where Goa won the ‘Destination of the Year, India’ award under the Destinations Category.
Additionally, Goa’s Tourism Minister of Goa, Rohan Khaunte, was honoured with the Tourism Minister of the Year – India, award for his role in advancing Goa’s tourism sector.
GOA AT ITB BERLIN 2025
The Goa Tourism stall at ITB Berlin 2025 was inaugurated by the ambassador of India to Germany, Ajit Gupte.
Also present on the occasion was a high-level delegation led by Goa’s Director of Tourism, Kedar Naik; General Manager of the Goa Tourism Development Corporation (GTDC), Gavin Dias; Assistant Director of Goa’s Tourism Department, Jayesh Kankonkar, and key stakeholders from the tourism industry.
The inauguration ceremony marked the beginning of Goa’s dynamic participation at ITB Berlin 2025, where the state highlighted its commitment to regenerative tourism — a forward-thinking approach that emphasises sustainability, community engagement, and the preservation of Goa’s rich cultural and natural heritage.
The stall, designed to reflect Goa’s architectural heritage, featured elements such as stained-glass windows, traditional azulejo tiles, and intricately designed pillars, creating an immersive experience for visitors.
The Goa Tourism Pavilion at ITB Berlin 2025 received an enthusiastic response on Day 1, attracting significant interest from global travel trade professionals and visitors.
Showcasing Goa’s diverse tourism offerings — including its scenic landscapes, rich cultural heritage and evolving sustainable tourism initiatives — the pavilion highlighted the state’s commitment to responsible and immersive travel experiences.
The Goa Tourism Pavilion at ITB Berlin 2025 received an enthusiastic response on Day 1, attracting significant interest from global travel trade professionals and visitors
INNOVATION, SUSTAINABILITY, RESPONSIBILITY
Talking about the award and Goa Tourism’s participation at ITB Berlin, Khaunte said, “This recognition on a global platform highlights our commitment to responsible and innovative tourism. Goa continues to evolve as a world-class destination, offering sustainable, high-value tourism experiences while preserving its rich heritage and natural beauty.”
He added that the success of ITB reflected Goa's growing appeal among global travellers and industry leaders, with an overwhelming response to the State’s unique blend of culture, nature, and regenerative tourism initiatives.
Naik emphasised the State’s vision for regenerative tourism, adding that Goa is more than just sun, sand and sea.
“We are committed to promoting tourism that regenerates and enriches our environment, culture and communities. Our presence at ITB Berlin 2025 is a testament to our efforts to showcase Goa as a sustainable and holistic destination,” Naik said.
Goa’s focus on regenerative tourism aligns with the global shift towards sustainable travel. The State’s unique blend of natural beauty, cultural heritage, and community-driven tourism makes it a standout destination for travellers seeking meaningful experiences.
The State’s unique blend of natural beauty, cultural heritage, and community-driven tourism makes it a standout destination for travellers seeking meaningful experiences.
The Goa Tourism stall was a major attraction at ITB Berlin 2025, offering visitors a glimpse into the State’s rich architectural heritage and cultural diversity.
The stall’s design incorporated traditional elements such as azulejos, and intricately designed pillars, reflecting Goa’s Portuguese-inspired architecture.
Additionally, a dedicated VR zone allowed visitors to virtually explore Goa’s lush hinterlands, wildlife sanctuaries, heritage sites, and vibrant festivals, providing a taste of the State’s multifaceted charm.