It's December, which means 2024 is drawing to a close, and soon we will embrace 2025. Goa is at a crossroads, contemplating its tourism future.
Despite all the negatives being portrayed about the State, the positive part is it continues to draw tourists, largely domestic, with a minor spread of foreigners. Goa's food and beaches continue to be a big draw, they are its greatest strength.
The State's year-long events and festivals have been feeding the tourism industry with positive vibes. The festival calendar has been drawing tourists from all across the world, infusing much-needed energy into its tourism offerings.
Also, the growing interest in wellness and eco-tourism is leading the tourism narrative in a more meaningful direction, attracting tourists who appreciate sustainability and want to be part of social responsibility.
Goa's portrayal of parties in December attracts riff-raff whose sole aim is to drink and loiter on the beaches, which attracts bad publicity.
However, on the flipside, Goa needs to be wary of tourists who come here just for the booze and beaches and spread nuisance and canards. Surely, there can be no complete control over such disorderly tourists, but the State has to have in place measures to maintain a balance between tourism and local well-being.
Goa's portrayal of parties in December attracts riff-raff whose sole aim is to drink and loiter on the beaches, which attracts bad publicity. This year is going to be no different, I am sure. We are headed in that direction.
If ever there have been attempts to rein in such tourists, they have been half-baked or half-hearted and not assertive. This continues to be an annual challenge at which Goa has failed. Or else, someone in the tourism department should stand up and tell us the truth.
What we are talking about here are stricter laws, increased police presence and awareness campaigns. But the sheer number and volume of tourists in peak December have overwhelmed us, is the common refrain of the authorities, same as "too much rain this year led to potholes”.
We need to prioritise the welfare of courteous tourists and keep them safe from unruly ones.
So, this year too, when the clock strikes 12 to welcome 2025, the perpetual cycle of ugliness will make its mark everywhere. It will be a stark image in contrast to Goa's popularity and idyllic image.
At this point, when there is enough time at hand, someone should step up to save the image of Goa tourism with all honesty and transparency. We need to prioritise the welfare of courteous tourists and keep them safe from unruly ones.
This is the time to work collectively to address the ugly side of December tourism. When we all know we can make a difference, it is time to rise to the occasion to showcase Goa as a place of beauty, respect and enjoyable tourism for everyone.
Our collective efforts will emphasise that we are for responsible tourism without worrying about the backlash the strict action we take against unruly tourists will attract. Every action will have a reaction, so be it. We have to stand for sensible tourism against all odds.
And, certainly, Goa will respect tourists who come with a genuine heart and in the true spirit of tourism.
None of us would not allow outsiders to come in and dirty our house and leave without any repercussions. In the same manner, Goans will have to ensure they don't allow unruly guests to leave Goa tarnished and dirty in the name of tourism.
And, certainly, Goa will respect tourists who come with a genuine heart and in the true spirit of tourism. Goa will honour them and always remain indebted to them. Here's to a future where tourism will spread the good cheer and enrich our lives.