Donned in Christmas hats, gloves and aprons, the crowd joined hands in mixing a colossal spread of assorted nuts, rich dry fruits and aromatic spices including cinnamon, cardamom and nutmeg with generous amounts of spirits.
The annual Cake Mixing Ceremony of the Indian Hotels Company (IHCL) marked the beginning of the festive celebrations with great pomp and enthusiasm.
The centuries-old tradition, which heralds the beginning of the merry season, witnessed an excited gathering eager to participate in the ritual of Christmas cake mixing, reflecting the true spirit of the season.
As several pairs of hands worked together at the ceremony, the air was punctured with a sweet-smelling fragrance, while the festive ambience was accompanied by a melody of traditional carols.
In line with Paathya, the company’s ESG+ framework to drive its sustainability and social impact measures, the hotels incorporated an assortment of locally sourced ingredients, and collaborated with non-profit organisations to share in the joy and festive spirit.
From December 20, 2023 onwards, a selection of the finest goodies and traditional Christmas delights will be showcased at IHCL, Goa.
The Indian Hotels Company Limited (IHCL) in Goa comprises a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service.
These include Taj Cidade de Goa, Taj Exotica Resort & Spa, Taj Fort Aguada Resort & Spa, Taj Holiday Village Resort & Spa, The Yellow House, Anjuna, IHCL SeleQtions, Vivanta Goa (Panjim), Vivanta Goa (Miramar), Ginger, amã Stays & Trails, Qmin and TajSATS.
The Taj was ranked India’s Strongest Brand 2023 as per Brand Finance; SeleQtions is a named collection of hotels; Vivanta is a range of sophisticated upscale hotels; while Ginger is revolutionising the lean luxe segment.
Currently, IHCL has a portfolio of 270 hotels (including 79 under development) globally across 4 continents, 11 countries and in over 100 locations.