Beyond the sun-kissed beaches, vibrant parties and festive spirit, Goa also plays host to significant national and international events all year round.
One such event is Goafest which has been held in Goa for close to two decades, and will take place this year, too.
The 17th edition of Goafest, the biggest advertising festival in South Asia, is set to captivate the industry from May 29 to 31 at the Grand Hyatt, Bambolim, Goa.
Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 promises to be an exhilarating three-day extravaganza, showcasing the pinnacle of creativity, knowledge and networking in the advertising, marketing and media industry.
Drawing over 2,000 industry professionals annually, Goafest has established itself as the definitive festival for the advertising and marketing industry.
Anticipating increased participation from advertisers, Goafest 2024 offers an unparalleled platform for learning, recognition and celebration.
Speaking about the event, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia, Prasanth Kumar, said, “Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms.”
He added that the goal of the event was to offer industry peers an immersive experience over three days “filled with learning, meaningful engagement, interactivity and curiosity.”
Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, Rana Barua, underscored the pivotal role of industry celebration.
He said, “Every year, The ABBY One Show Awards at Goafest stand as a testament to the biggest and most prestigious awards in the Indian advertising industry, celebrating innovative and groundbreaking ideas.”
Chairperson of Goafest 2024, Jaideep Gandhi, emphasized the continuous evolution and innovation of the festival, stating that Goafest had progressed and pioneered, solidifying its status as the foremost advertising festival in India.
He added that they were confident about welcoming global guests, who would significantly contribute to the industry, and benefit young professionals through insightful knowledge-sharing sessions featuring distinguished speakers.
