
In Assagao, where history seamlessly blends with modernity, The Assa House stands as a testament to the art of restoration and reinvention.
Once a dilapidated Portuguese villa, it has been reimagined into a beautiful space that preserves the charm of its heritage while incorporating contemporary elegance.
The property speaks volumes through every detail — Mangalore tiles, vintage chandeliers and a grand piano — each element paying homage to its past.
HIDDEN MYSTERIES: LOU LOU COCKTAIL BAR
What makes The Assa House even more captivating is a hidden gem within its walls: Lou Lou, an intimate cocktail bar.
A secret passage within the property leads guests to Lou Lou, creating a sense of mystery and excitement. What began as a simple restaurant now offers a unique experience that elevates Goa’s hospitality scene.
Lou Lou is where dining meets cocktail culture, balancing comfort with sophistication, and providing an immersive experience that sparks curiosity and indulgence.
INSPIRED BY THE FRENCH RIVIERA
The vision for Lou Lou was born out of a chance encounter between co-founder, Nitin Wagh, and a mysterious bartender on the French Riviera.
“Lou Lou embodies a captivating blend of mystery, sophistication, and luxury,” says Nitin. “It offers an experience that goes beyond the typical cocktail bar.”
This philosophy is woven into every aspect of Lou Lou, from the seamless fusion of cocktails and culinary delights to the vintage-inspired design. Lou Lou is not just a bar; it’s an immersive journey, combining global influences with Goan heritage in an environment that feels intimate and timeless.
VINTAGE AMBIENCE WITH A MODERN TWIST
Lou Lou’s interior design is a visual feast — vintage charm meeting contemporary luxury. The space is adorned with plush velvets, shimmering brocades, and a 110-year-old John Broadwood piano, which serves as the centrepiece.
The soft hum of jazz and the murmur of conversations add to the atmosphere, making it the perfect venue for couples, solo visitors or groups.
Its nostalgic, yet modern, setting invites guests to unwind, sip on creative cocktails and lose themselves in the luxurious vibe of the space.
This innovative offering combines cocktails with gourmet bites, creating a dynamic experience that goes beyond the traditional drinking or dining experience.
INNOVATIVE EIGHT-COURSE LIQUID GASTRONOMY
What sets Lou Lou apart is its signature experience: the ‘eight-course liquid gastronomy’. This innovative offering combines cocktails with gourmet bites, creating a dynamic experience that goes beyond the traditional drinking or dining experience.
The concept brings together hyperlocal Goan ingredients with European techniques, crafting cocktails that tell a story. For instance, the Bimbli Spritz features pickled bimbli, gin and ginger ale, while the Truffle Reverie pairs truffle-infused gin with vermouth.
Each course is a sensory adventure, blending unexpected flavours with creative techniques that engage the palate in new and exciting ways.
SUSTAINABILITY MEETS LUXURY
Lou Lou isn’t just about luxury; it’s also about sustainability. The bar focuses on zero-waste practices, ensuring that the experience is both, indulgent and environmentally conscious.
This commitment to sustainability is mirrored in its culinary and cocktail offerings, where every ingredient is thoughtfully selected and waste is minimised.
This blend of sustainability and sophistication sets Lou Lou apart from traditional bars, making it a standout venue that values both artistry and environmental responsibility.
JAZZ AND LOCAL TALENT
The ambience at Lou Lou is further enhanced by live jazz performances, featuring local and visiting artists. The music creates an eclectic and dynamic atmosphere, perfectly complementing the vintage-inspired setting.
Wagh highlights the bar’s dedication to promoting local talent. “We are proud to support and collaborate with emerging artistes, particularly from the Goa Jazz Academy,” he shares.
The live performances elevate the overall experience, adding a unique layer to the evening, whether guests are enjoying a cocktail or savouring the innovative dishes on the menu.
CELEBRATING LOCAL AND GLOBAL FLAVOURS
Lou Lou’s menu is a culinary journey in itself, featuring a seamless fusion of Goan coastal flavours and European techniques. Whether you’re vegetarian, vegan, or have specific dietary preferences, the menu caters to all guests, ensuring an inclusive dining experience.
The dishes strike a delightful balance between familiar comfort and bold innovation, offering depth and complexity in every bite. Each dish pairs beautifully with Lou Lou’s curated cocktails.
MORE THAN JUST A BAR: A SENSORY JOURNEY
Ultimately, Lou Lou is more than a bar — it’s a philosophy that blends sustainability, artistry and precision in every drink and dish. Its seamless fusion of culinary and cocktail worlds creates an unforgettable experience that transcends the typical.
With its rich, vintage-inspired setting, innovative menu, and commitment to local talent and sustainability, Lou Lou offers a sensory journey that reflects both, global influences and the essence of Goan heritage.
Whether you’re seeking a sophisticated evening out or a place to explore new flavours and cocktails, Lou Lou is a destination that invites guests to indulge and discover.
DETAILS
LOCATION: survey no. 123, 9, House no, 127/1, Assagao
WHEN IT'S OPEN: Everyday
TIMING: 7 pm onwards
CONTACT: +91 82084 25813