Goafest 2023, South Asia’s most definitive advertising, media and marketing festival made a grand return to celebrate excellence and discuss the future of creativity.
Co-hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), in the presence of internationally acclaimed speakers and industry stalwarts, the festival kick-started with a dynamic musical performance by Kanika Kapoor, leaving the crowd clamouring for more.
Subsequently, the ceremonial lamp was lit by the members of the organising committee. Prasanth Kumar, President of the Advertising Agencies Association of India and CEO, South Asia, GroupM, addressed everyone, marking the festival’s 16th edition.
The festival also signifies the second year of association of the ABBY Awards with The One Show. With the underlying theme of “The future of creativity is here”, delegates at Goafest 2023 were welcomed with a champagne launch.
The sessions, thereafter, commenced with News18 Network presenting “Future of creativity” moderated by Rohit Ohri, Chairman and CEO – FCB Ulka; with panellists, including Anusha Shetty – Chairperson and Group CEO – Grey Group India; Josy Paul – Chairman and Group CCO – BBDO; T Gangadhar, co-founder and group CEO, Quotient Ventures; and Dheeraj Sinha – CEO and Chairman - Leo Burnett and BBH.
The session focused on the future of creativity, which lies in the seamless integration of technology, empowering individuals to explore new horizons and redefine traditional boundaries, ultimately revolutionising the way we express, communicate and experience.
Gangadhar made a very interesting note about technology and our place wherein creativity is involved, “It’s not man versus machine, it is man with machine. You need technology to run your data, but you need a human mind to add value to it.”
Dheeraj, on the other hand, stated, “We believe that this is the best time to be in the business. Today, you have such a huge palette to play around with versus images and copy that could be played around with back in the day. Creativity is the power to solve problems, which we have done. But now, imagine adding data and technology to it! The possibility is limitless!”
The panel also discussed the importance of hiring capable talent that will only raise the bar of creation. To this end, Dheeraj rightly mentioned, “There is no future for business if there is no future for this talent.”
Finally, Rohit also probed questions on the structure that organisations need to put in place to enable creativity.
Converting learning into dividends, from the first year of the association with The One Show, The Advertising Club has once again collaborated with the global partner, taking the ABBY Awards to global standards of excellence and recognition. A total of 3,301 entries received this year from 181 creative companies and 63 media agencies as well as jury chairs, has shown immense enthusiasm towards the awards.
Partha Sinha, President of the Times of India Group and President of The Advertising Club, shared that the festival is witnessing the democratisation of creativity this year.
He said, “Creativity is no longer in the hands of a select few; we are seeing the celebration of that sentiment with this edition of Goafest. So, you will hear a lot about the future of creativity overall. Since creativity is the reason we are in this business, we are celebrating it with full gusto. Overall, we are extremely happy with the response we have received with the number of entries this year; a whopping 3,301.”
Creativity is no longer in the hands of a select few; we are seeing the celebration of that sentiment with this edition of Goafest. So, you will hear a lot about the future of creativity overall
Partha Sinha, President of The Advertising Club
Prasanth Kumar said that the constant at the festival is to make it more interesting and progressive. He stated, “The future of creativity is here. We need to realise that this industry is a large ecosystem, which is why we also need that kind of representation. With Goafest, this year, we have done exactly that in terms of categories and an industry-wise representation, including entertainment and tech. We have more than 50 sponsors for Goafest this year. We are deeply grateful towards their unflinching support and belief in us.”
The future of creativity is here. We need to realise that this industry is a large ecosystem, which is why we also need that kind of representation
Prasanth Kumar, President of the Advertising Agencies Association of India
Jaideep Gandhi, Chairman, Goafest 2023 Organising Committee, stated that there are more than 60 speakers and 11 masterclasses this year.
He added, “You must also note that all the masterclasses are absolutely packed! We’ve also had to request a couple of speakers to retake a class on day 3. We are working on building a festival that is a central event for the entire industry, which is why we’re beginning with Advertising Rocks, an Industry Musical Contest on day 3 of Goafest.”
Rana Barua, Group CEO, Havas Group India and Chairman, the ABBY Awards Governing Council, said about the awards this year, “This time, and in future, we are committed to working our way to match and surpass our game in accordance with ABBY One Show. We are extremely proud that this is our second year of association with The One Show. You will witness our hard work and commitment towards ensuring the quality of awards and the diverse jury that adorn Goafest this year.”
Stay tuned for day 2. To know the agenda for day 2 and day 3, log on to: https://www.goafest.com/goafest2023/event-schedule.php