Fashion evolved with influences between age and gender, cultures and social status. Climatic conditions around the world rule styles of dress and accessories that change every now and then, and are a big part of what makes a good body image, and a positive psychological impact on the viewer.
Not everyone can carry off apparel that are currently in trend, and it’s best to choose garments that you feel comfortable in, according to your age and the occasion.
BEHIND THE BRAND
Over the decades, fashion designers in Goa have made a statement in the international and national fashion scenario, and designed garments for many global fashionistas. Among them is Philu Martins, who had the opportunity to be groomed by Goa’s ace designer, Wendell Rodricks.
Talking about her foray into the fashion world, Philu says, “I loved fabrics and always watched my creative grandparents. My paternal grandfather was a professional suit maker, working for the Bollywood film industry. My grandmother, was a florist, who created bridal bouquets. I was so fascinated by their creativity; how a thought turns into actuality always intrigued me.”
A BSc (Zoology) graduate from Dempe College of Arts and Science, Miramar, Goa, she went on to study Fashion Technology at Sophia College, Mumbai, graduating in 1996.
Among the well-known designers in Goa at the time were Savio Jon and Wendell Rodricks. She apprenticed with Wendell for two years, then launched her own studio in the year 2000, in Taleigao, Tiswadi, under the label Philu Martins. She affirms that she didn’t have any difficulty procuring clients, who continue patronizing her.
PHILU MARTINS COUTURE
Philu’s chic signature designs in the couture and prêt line, encompass various trade names.
The Philu Martins couture line has elegant, sophisticated bridal gowns and formal evening wear for women, embellished with exquisite hand embroidery, beadwork and crystals.
Rowp is a line of prêt resort wear for women, men and children, while Bee Happy (in cotton, linen and silk) is a collection of casual, comfy and relaxed wear for women, men, children, with hand-painted or embroidered motifs of ants, bees, moths, butterflies, fish and flowers, sold at several stores in Goa and India.
“It's a dedication to Mother Earth to heal, and our imperative duty to protect it from annihilation,” says she.
She prefers cotton and chikankari (signature fabrics from Lucknow) for casual wear; chiffon georgette and artificial silk for formal apparel.
Unlike other business houses, she has no hassles with staff, “I have a team of 9 to 12 staff who are dedicated to their work and enjoy doing creative stuff. If they face issues they are generally resolved with training and guidance,” explains Philu.
Over the years, she has participated in several fashion shows, viz. Lakme fashion week, India Beach Fashion Week, International Fashion Week.
She has also done private fashion shows for organizations to raise funds, and designed clothes for beauty pageants, working with models from around India and regular in-house models as well as newer models, depending on the theme and type of show.
Philu adds, “But, my all-time favourite are those who walk the ramp with confidence to show the true meaning of wearing stylish trendy garments extending elegance and confidence, which can be worn by women of any body structure, size and age, and only occasionally advertise on social media.”
Philu Martins’ garments range in price from ₹ 7,000 to ₹12,000
For more details about Philu Martins Couture, contact +91 9881 886775
