Sakal Media Group's website esakal.com is reaping the benefits of using Google One Tap, a new feature, that is proving to be transformative.
Google One Tap is a new feature that allows users to create an account or log in to the website with a single click. It is also known as YOLO (You Only Login Once).
Google One Tap simplified user registration, drove engagement, and gave esakal.com crucial insights for smarter marketing and growth.
Previously, the site lacked a page for user sign-in. This posed challenges in gathering crucial consent-based customer data and streamlining the user experience.
Sakal recognised that conventional sign-up procedures can be cumbersome, potentially deterring prospective users, especially tech-savvy individuals who value speed and convenience, and security-conscious users who prioritise data protection.
Sakal also recognised that Google One Tap offered a secure and convenient solution with a one-click sign-up in a frictionless manner.
Sakal also recognised that Google One Tap offered a secure and convenient solution with a one-click sign-up in a frictionless manner.
Users could use their existing Google accounts to register on the platform, eliminating the need for lengthy forms.
Sakal viewed Google One Tap as an efficient tool supporting several broader business goals: Streamlining user acquisition and conversion processes; enhancing user experience and engagement; providing access to valuable user data for targeted marketing and insights and building brand trust with enhanced security.
With One Tap logins, esakal.com can leverage user data for remarketing, introducing exclusive members-only offers and discounts, and converting non-logged-in users into logged-in users and subscribers.
"Google One Tap has been transformative for Sakal. It simplified user registration, drove engagement, and gave us crucial insights for smarter marketing and growth. We're already seeing increased user acquisition! Thanks to Google for surfacing this opportunity and their ongoing collaboration," said Swapnil Malpathak, Digital Business Head, Sakal Media Group.
We're already seeing increased user acquisition! Thanks to Google for surfacing this opportunity and their ongoing collaboration
Swapnil Malpathak, Digital Business Head, Sakal Media Group
Some of the websites which have started using Google One Tap have recorded significant milestones. They recorded a surge in user sign-ups, thus gaining significant market penetration.
Google One Tap is turning out to be a big milestone in digital publishing in India enhancing user engagement through a streamlined sign-in process.
After engaging Google One Tap, esakal.com saw 130k user sign-ups in over four months, and 8.5 per cent conversion rate of signed-up users to paid subscribers.