Goa is renowned for its tourist allure, while travel often pairs with convenience through packaged and processed foods. However, this convenience carries a dual-edged sword, compromising both our health and the environment.
Processed foods lose essential nutrients during production, while their packaging introduces microplastics into our body system and extends the carbon footprint from source to plate.
Moreover, a significant portion of this packaging ends up as non-recyclable waste, endangering terrestrial and marine life.
Over the past 15 years, the market has been flooded with these processed foods, enticingly marketed with low prices, extravagant packaging, extended shelf life, and alluring promotional offers.
These trends raise serious concerns about the long-term impact on the health of future generations. Against this backdrop, Abselut, a homegrown Goan brand, has emerged as a leader, urging us to prioritise our health and guiding us toward a healthier nation.
Abselut was founded by four individuals with diverse professional backgrounds, united by a shared mission emphasising health and sustainability. These visionary leaders, experts in fields ranging from administration to automation, digital marketing and construction, are reshaping our perception of daily sustenance.
With a cumulative experience exceeding 18 years in their respective domains, the Abselut team is bolstered by a dedicated workforce of over 19 individuals, ensuring quality and excellence at every stage, from farm to consumer doorstep.
To further focus on freshness, Abselut's delivery team strategically covers hyperlocal areas.
This Goan brand offers an extensive array of natural and unprocessed products, including raw cow milk, raw cow milk ghee, raw coconut milk oil (virgin), raw honey, and a captivating assortment of flavoured honeys.
Not content with complacency, Abselut continually expands its product line, introducing items such as country free-range eggs and pure filter coffee. What truly distinguishes Abselut is their unwavering commitment to sourcing raw materials directly from their own farms, located in South Goa, Karnataka and Tamil Nadu.
This vertical integration affords them complete control over the quality and authenticity of their raw materials, ensuring excellence from the source.
The path toward sustainability and natural food products is laden with challenges, and Abselut confronts them head-on. For them, it's not merely about selling products; it's about earning the consumers' trust.
They adopt a meticulous approach, providing samples to select hyperlocal communities, allowing consumers to savour the taste, aroma, quality and simplicity of their products. While this approach may take time to scale economically, it serves as the foundation for a robust business platform.
Abselut sees its brand as a gateway to a sustainable future, but it places the primary focus on its products. Sustainability isn't a mere marketing gimmick for them; it's woven into every aspect of their operations, from farms to the conscientious supply chain.
Recognizing the pivotal role of packaging in preserving product integrity, Abselut offers its products in bottles made of both food-grade plastic and glass, tailored to each product's specific requirements.
Their motto, 'Eat Healthy, Invest in your Health,' resonates deeply with the younger generation, the custodians of the nation's future. In an intensely competitive world, Abselut encourages youth to prioritise their well-being, acknowledging that a healthier nation hinges on healthier individuals.
In an era where convenience often overshadows quality, Abselut's unwavering dedication to providing natural and unprocessed food products serves as a beacon of hope, reminding us all of the profound importance of what we put into our bodies.
Their journey transcends a mere brand; it is a testament to the power of unwavering commitment to a healthier and more sustainable future for all.
